1. Overview

This Privacy Policy describes how Sereneiva collects, uses, and shares personal information when you visit our website, purchase a product, or contact our customer service team.

We treat your personal information confidentially and in accordance with applicable data protection laws.

2. Contact

If you have any questions about this Privacy Policy, the processing of your personal information, or your privacy rights, please contact us at:

3. Personal Information We Collect

Device and Usage Data

When you visit our website, certain technical information may be collected automatically, including:

• Browser type and version

• IP address

• Time zone

• Cookie information

• Pages and products viewed

• Search terms

• Interactions with the website

We use this information to ensure our website displays correctly, analyze website usage, and improve our services.

Order Information

When you place an order, we collect the information necessary to process your purchase, including:

• Name

• Billing address

• Shipping address

• Email address

• Phone number

• Payment information

• Order details

We use this information to process your order, handle payments, arrange shipping, send order confirmations, and contact you if necessary.

Customer Service Information

When you contact our customer service team, we process the information you provide to respond to your inquiry and offer assistance.

4. Purposes of Data Processing

We use personal information for the following purposes, in particular:

• Providing and operating our online store

• Processing and shipping orders

• Handling payments

• Providing customer service and communicating with customers

• Preventing fraud and maintaining security

• Improving our website

• Analyzing website usage

• Marketing and personalized advertising, where permitted by law and with the appropriate consent

5. Legal Bases for Processing

Where the General Data Protection Regulation (GDPR) applies, we process personal information on the following legal bases:

• Your consent

• Performance of a contract or steps taken prior to entering into a contract

• Compliance with legal obligations

• Legitimate interests, provided that your rights and freedoms do not override those interests

6. Sharing Personal Information

We share personal information only when necessary to operate our store, fulfill contractual obligations, or comply with legal requirements.

Recipients may include:

• Shopify as our e-commerce platform

• Payment service providers

• Shipping and delivery providers

• Analytics and marketing service providers

• Technical service providers

• Government authorities, where required by law

Our store is powered by Shopify. Shopify processes certain personal information as a service provider to facilitate the operation of our online store.

7. Advertising and Analytics

We may use analytics and marketing services to better understand how our website is used and to display relevant content or advertisements.

These services may include, for example:

• Google Analytics

• Meta/Facebook Ads

• Google Ads

• Shopify analytics features

• Other advertising and analytics partners

Non-essential cookies and tracking technologies are used only with your consent where required by applicable law.

You can change or withdraw your consent at any time through our cookie settings.

8. Cookies

Our website uses cookies and similar technologies.

Cookies are small files stored on your device. They help provide essential store functionality, remember your shopping cart, enable checkout, analyze website usage, and improve marketing activities.

We use the following types of cookies in particular:

• Essential cookies required to operate the store

• Functional cookies

• Analytics cookies

• Marketing cookies

You can manage or block cookies through your browser settings. Please note that some website features may not function properly if certain cookies are disabled.

9. Minors

Our website is not intended for children under the age of 15.

We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can review the request for deletion.

10. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with applicable legal retention requirements.

Order information may be retained for legally required periods for tax and other legal purposes.

11. Your Rights

Depending on the applicable data protection laws, you may have the following rights:

• The right to access your personal information

• The right to correct inaccurate information

• The right to request the deletion of your information

• The right to restrict processing

• The right to data portability

• The right to object to certain types of processing

• The right to withdraw previously granted consent

If you wish to exercise any of these rights, please contact us at:

12. International Data Transfers

When using Shopify and other service providers, personal information may be transferred to countries outside the European Economic Area (EEA).

In such cases, we ensure that appropriate safeguards are in place where required by applicable law.

13. Automated Decision-Making

We do not use automated decision-making that produces legal effects concerning you or similarly significantly affects you.

Shopify and payment service providers may use automated processes for fraud prevention, such as identifying suspicious transactions.

14. Data Security

We implement appropriate technical and organizational measures to protect personal information against loss, misuse, unauthorized access, disclosure, or alteration.

15. “Do Not Track”

Because there is no universally accepted technical standard for “Do Not Track” signals, we do not automatically change our data collection and usage practices when such a signal is transmitted by your browser.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, when our processes, the services we use, or applicable legal requirements change.

The latest version will always be available on this page.

17. Complaints

If you believe that the processing of your personal information violates applicable data protection laws, you may contact us at any time.

You also have the right to lodge a complaint with the competent data protection supervisory authority.